An experienced planning services firm, Design Plan Services brings expert knowledge and innovative thinking to bear on projects ranging from the design of large-scale, master-planned community subdivisions to severances, minor variances and development of zoning by-laws. While its existing brand identity had served the company well for the past three decades, a recent change in ownership meant the time was right for a brand redesign.
We took Design Plan Services through an extensive brand development process, analyzing the competitive landscape and developing positioning and messaging based on its rich heritage and new vision. We applied the new identity across all marketing materials, uniting the look and feel at all brand touchpoints.
We also created a new website that raised the profile of Design Plan Services and showcased its achievements in a way that respected the high level of professionalism and care taken in all of the firm’s work.