CanIPayLess already had a superior algorithm that analyzes countless card attributes and is far better at finding the right credit card for savings, points or rewards than any of its competitors. However, as a new player in a large market of websites and apps offering financial or savings advice and help, the company needed to highlight how it was different. It came to us for help in defining a corporate identity that would set it apart from the competition and convey the benefits of its system.
We established a mascot, “Sam the Sasquatch,” and integrated him into the branding. We also helped with page architecture and interaction design and development to ensure the user experience was clean, simple and straightforward.